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Portfolio
Manzur
Ahammed.
Senior software engineer building performance-critical plugins and commerce platforms for the WordPress economy — code that runs on millions of sites.
01
// About
I've spent 8+ years shipping software the WordPress ecosystem runs on — from image optimization to payments to plugins used by millions.
Today I'm at Incsub, working on Smush to make the web faster through smarter, next-gen image formats. Before that, two years at Automattic on WooCommerce.com — payment gateways, HPOS migration, and regional pricing — and three years leading plugin teams at Startise. I care about performance budgets, clean refactors, and the boring reliability that keeps commerce running.
Selected metrics
8+
Years shipping
30%
Faster compression
M+
Sites reached
02
// Experience
Current
Incsub
Senior Software Engineer
Nov 2024 — Present
- →Design and deliver features for the Smush plugin, advancing performance and user experience across a large install base.
- →Led adoption of next-generation image formats (WebP, AVIF), expanding modern format support.
- →Refactored core compression APIs and services to improve efficiency by 30%.
- →Drove page-load optimization (LCP), measurably improving Core Web Vitals.
Automattic Inc.
Code Wrangler
Sep 2022 — Oct 2024
- →Integrated multiple payment gateways on WooCommerce.com, including PayPal, WooPay, and BNPL options.
- →Played a key role in migrating WooCommerce.com to HPOS, improving performance and scalability.
- →Developed automated renewal services for Woo Subscriptions to streamline the billing lifecycle.
- →Designed and implemented a Regional Pricing System, increasing conversion through location-based pricing.
Startise
Team Lead
Dec 2019 — Aug 2022
- →Led development of widely adopted WordPress plugins — Essential Addons, BetterDocs, and EmbedPress — serving millions of users.
- →Guided the team in integrating Easy.jobs and Templately, delivering seamless SaaS-to-WordPress solutions.
- →Enhanced the internal checkout system, reducing completion time and minimizing transactional errors.
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// Skills
Languages
PHPNode JsJavaScriptTypeScript
Front End
HTML5CSS3React
Database
MySQLPostgreSQLMongoDB
CMS / Commerce
WordPressWooCommerce
Testing
PHPUnitEnd-to-End (E2E)
Tools
GitDockerComposerWP-CLI
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// Projects
01
SmushImage optimization & next-gen format conversion · Incsub
02
WooCommerce.comPayments, HPOS migration & regional pricing · Automattic
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WooCommerceCore e-commerce platform contributions · Open source
04
Woo SubscriptionsAutomated renewal services & billing · Automattic
05
Essential AddonsMost popular Elementor addon library · Startise
06
BetterDocsKnowledge base & documentation builder · Startise
07
EmbedPressEmbed any media into WordPress · Startise
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// Contact